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Firefly Mobile exists because a guy named Don noticed kids and parents had a need for something that didn’t exist, and created it. Its glowing success exists because he made it simple and fun, and because we resoundingly echoed those qualities with an integrated identity and design language that was seamless inside and out. Factor Design and Firefly launched a breakthrough product – a mobile phone for kids ages eight to twelve – that helped redefine how the contemporary family stays connected. We collaborated with the Firefly team to set strategy, define communication tactics and establish an artfully playful design language for both the product and company. |
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