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STRATEGY. DESIGN. VALUE CREATION.  |
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| case studieslaunchrenewenvision |
| WRQ launched |
| Things change. A 90% market share and a reputation as one of the top 100 companies to work for in America does not mean it will be smooth sailing forever. With the gradual obsolescence of mainframes and the need for PC-to-host access solutions in decline, WRQ was embarking on critical strategic change and needed to renew its brand with powerful impact. Factor Design was hired to help the twenty-year old company synthesize its business strategy and build a bridge to the future with a more extensible brand architecture and the integration of a larger portfolio of newly acquired products. |
case studies |