March 2009Factor Design launches 52nd annual San Francisco International Film Festival. | For the second year running, Factor Design has developed the identity, advertising, and promotional materials to launch the annual San Francisco International Film Festival (SFIFF).
Held each spring, the festival is an extraordinary showcase of new cinema from around the world. The 52nd annual SFIFF runs April 23–May 7, 2009. Look for promotions on buses and kiosk—as well as the engaging 30-second theatrical trailer playing in theaters around the Bay Area—in the coming weeks. For more information and to purchase tickets to screenings and special events, visit fest09.sffs.org. |
February 2009Factor Design collaborates with AIGA SF on 2009 Design Lecture Series. | For the second consecutive year Factor Design is working with AIGA San Francisco on the Design Lecture Series. For nearly 20 years, the series has featured talks from world-renowned professionals on art, design, and technology. Factor Design is developing promotional materials for the 2009 series which includes speakers such as Patrick Coyne, editor of Communication Arts, Andy Spade, co-founder of Kate Spade Handbags, and Lars Bastholm, co-chief creative officer at AKQA New York. For more information and to purchase tickets, visit www.aigasf.org. |
February 2009Firefly Mobile featured in Market Smart. | Factor Design’s strategic work for Firefly Mobile’s brand identity is being recognized for its successful targeting of the “tweens to teens” demographic. The book, published by Harper Collins, is available in stores now. |
February 2009Several Factor Design projects chosen for inclusion in The Big Book of Self-Promotion. | Factor Design’s self-promotion piece and work for Charter Homes and Neighborhoods, Firefly Mobile, Sandbox Studio, and Solaria were chosen to be featured in The Big Book of Self-Promotion. The book, featuring innovative promotional programs from around the world, will be published and distributed internationally in early 2009 by Harper Collins Publishers. |
January 2009Factor Design recognized for excellence in AIGA 365 Design Competition. | Printed materials for Sandbox Studio and Solaria were chosen by an esteemed jury from over 4,700 entries to be part of “365: AIGA Annual Design Competition 29,” which features 255 projects selected for outstanding design achievement. Debuting at the AIGA National Design Center in New York, the exhibit of winning entries will travel across the country before becoming part of the AIGA Design Archives, permanently located at the Denver Art Museum. |
December 2008Factor Design helps GE present its strategic framework. | GE turned to Factor Design for help developing an internal presentation that aligns GE’s strategic framework—its long-term strategy as well as 2009 goals—with its brand story and portfolio of businesses. The presentation is meant to provide a clear, cohesive overview of the company, celebrate its strengths, and motivate employees in this challenging economic climate.
Factor Design worked closely with the internal GE leadership team to develop an overall narrative that details GE’s future strategy and intent. Factor Design developed case studies that align specific business-level activities with GE’s culture and brand ethos. These case studies range from a large-scale wind turbine project in China to a research partnership with the investment arm of Abu Dhabi’s government.
Beth Comstock, senior vice president and chief marketing officer, delivered the first presentation to GE’s top 600 leaders at the 2009 Global Leadership Meeting. The ideas and case studies are now being leveraged throughout the organization as the strategic framework is made actionable by leadership across the company. |
December 2008Factor Design relaunches Solaria.com. | As part of an ongoing effort to build and establish the Solaria brand, Factor Design has redesigned and relaunched solaria.com. The new site features interviews with key company leadership, clearly articulates the company’s values and strategic direction, and updates investors on critical milestones in the evolution of the company as it ramps production in its Fremont, California and Phillipines production facilities.
As a solar energy pioneer, Solaria develops and manufactures industry-leading silicon PV products. In 2008, Solaria completed the first commercial shipments of its unique modules, which disrupt the conventional solar energy economic model and can be installed using conventional methods and existing channel partners. |
November 2008Factor Design featured in PRINT’s Regional Design Annual 2008 | Sandbox Studio’s capabilities brochure and identity system has won accolades for Factor Design in PRINT’s Regional Design Annual. The work is featured in the November/December 2008 issue of PRINT. |
October 2008New HP Experience store-in-store concept launches at Staples in Milford, Massachusetts. | After successful launches within other European and North American retail stores, Factor Design and Polychrome helped HP launch a new store-in-store retail experience located in a Staples retail store in Milford, Massachusetts. The new HP store-in-store concept consists of new fixtures, merchandising, and communication tools to support the established shopping habits of Staples customers. The environment allows customers to easily orient themselves within the space, identify specific products and solutions, and test-drive and purchase products spanning the entire HP consumer portfolio across desktop PCs, notebooks, and printing and imaging solutions. |
September 2008Factor Design wins two Rebrand 100 Global Awards. | Factor Design’s brand identity work for both Charter Homes and Neighborhoods and Solaria won Merit awards in the 2008 Rebrand 100 competition. The awards celebrate excellence in brand repositioning and showcase the winning entries with before and after images. Selected by an esteemed panel of business leaders and industry luminaries, winning entries are chosen for proving how design and strategy can measurably impact the performance of an organization or enterprise. |
August 2008HP experience launches at Micro Center in Paterson, New Jersey. | Continuing our development of North American and European store-in-store concepts for HP, Factor Design and Polychrome have helped launch a new HP experience at Micro Center in Paterson, New Jersey. The Micro Center store-in-store experience establishes another key touch point for HP to launch products and evolve how consumers can test-drive and shop HP’s extensive portfolio of products and solutions. |
July 2008HP experience launches at Harrods in London, England. | Factor Design has launched the first high-end integrated retail experience for HP in Europe in one of the world’s most prestigious department stores—Harrods, London.
Designed and developed by Factor Design and Polychrome in San Francisco, the team has created new fixtures, merchandising standards, and communication tactics to improve the way customers interact with and consider specific HP products and solutions. The experience spans design and production, communications and graphic design, as well as motion graphics and on-screen media.
The HP experience at Harrods is being used as a platform to launch HP’s latest technological innovations in personal computing and imaging and printing products. The HP experience occupies approximately 1,000 square feet on the third floor of Harrods, Knightsbridge. |
June 2008Factor Design helps Steelcase launch innovative new products at NeoCon 2008. | Factor Design collaborated with Steelcase leadership to position and launch several new products at NeoCon 2008 in Chicago. The products (c:scape, media:scape, cobi, and i2i) are specifically designed to foster collaboration through next-generation furniture systems and seating solutions.
Factor Design worked in tandem with internal Steelcase teams to develop content, visual language, and motion graphics used to communicate the benefits of the new conferencing systems and furniture solutions throughout the newly designed showroom. The cornerstone of the space was a multi-screen media wall comprised of 48 synchronized flat-panel displays running a two-and-a-half minute film produced by Factor Design. |
April 2008A new HP experience opens in Johannesburg, South Africa. | Working with an independent entrepreneur in South Africa and in-conjunction with HP, Factor Design and Polychrome helped launch a new retail concept store in Johannesburg,
South Africa. The approximately 1,250 square foot location is the first ever store in South Africa to exclusively sell HP product. |
September 2007Factor Design's Promotional Package wins honor from How magazine| The Factor Design promotional package has received another award, this time from How magazine in their Self-Promotion Design Annual. This October issue of How is available at newsstands now. |
August 2007Factor Design receives Best Business Graphics awards| Factor Design received two awards from PRINT magazine, with the work featured in the Best Business Graphics award annual. Our very own Factor Design Promotional Package and the Firefly Field Guide strategy book received honors for their communication, clarity, and purposefulness. The September/October 2007 issue of PRINT featuring the Business Graphics Annual is available at retailers now. |
July 2007Factor Design collaborates with MS FriendsFactor Design is collaborating with MS Friends, a San Francisco non-profit organization whose mission is to improve the quality of life for people with Multiple Sclerosis. Factor Design is donating its resources to develop promotional materials for MS Friends’ major fundraising event, Rock for MS.
The charity auction will bring together legendary rock and roll photographers, including Jim Marshall, Bob Gruen, and Jay Maisel, among others, who are donating their original photographs of artists including The Beatles, The Who, The Rolling Stones, Johnny Cash, and many more. Rock for MS will be held in San Francisco on September 27, 2007. For more information and to purchase tickets visit www.msfriends.org. |
June 2007Factor Design donates its resources to The Imagine Bus Project| For the second year in a row, Factor Design is donating its resources to The Imagine Bus Project, a local community arts program for disadvantaged kids. Factor Design will be developing the promotional materials for the annual fund-raising event for this important organization. |
May 2007New Palm Foleo packaging designed and developed by Factor Design| Palm, Inc. has launched the new Palm Foleo™, with packaging designed and developed by Factor Design in collaboration with several Palm teams. Dubbed a “mobile companion,” the Foleo™ has been a personal project of Palm founder Jeff Hawkins and represents a category shift in mobile devices. |
April 2007Factor Design Promotional Package wins International Design honor| The Factor Design Promotional Package has won another International Design honor — this time a prestigious IF Communications Design Award from the International Forum Design in Hannover, Germany. For over 50 years, the IF design award has served as a recognized trademark for outstanding design around the world. To date, the promotion has won honors from Graphis, Communication Arts, Print, and the Type Directors Club. |
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