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C&A has built a reputation based on over 200 years in business. And with a staff of 30,000 and annual revenue of over 5 billion Euros, they have a significant investment in that reputation. Over the course of the last eight years, Factor Design has helped C&A reconnect their brand to a more modern and culturally diverse audience, streamline their sub-brands and create messaging that reflects the brand’s improved product styling and quality of manufacturing and materials. Those significant changes have allowed C&A to stem losses in several markets as well as steadily increase customer traffic and revenue in others. |
case studies
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