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“For a furniture manufacturer, corporate identity is more important than the furniture itself,” states Leo Lübke, CEO of COR, one of the most prestigious manufacturers of high quality furniture in Germany. When Factor Design began working with COR, the company realized they needed to align their brand persona with their high product standards and design-obsessed culture. They needed a strategic design partner to help evolve the brand language and create a distinctive voice. Over the past seven years Factor Design’s partnership with COR has grown to include all facets of the company’s marketing and communications activities, as well as special projects such as COR’s 50th anniversary celebration and documentation of the company’s history in a limited edition hard-bound book. www.cor.de |
case studies
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awards: 2005 Red Dot Award · DDC 2004 Red Dot Award · Berliner Type · TDC · Design Award of the Federal Republic of Germany 2003 Berliner Type · ADC Award 2001 Red Dot Award · Berliner Type 2000 100 Beste Plakate |
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