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On the heels of its successful launch, the Disney Consumer Products division aimed to enhance the visual merchandising of their range of consumer electronics products sold at Target, Best Buy, and Toys “R” Us stores. Factor Design was hired to create a packaging system and design language that would help to bring the original Disney magic back to the brand and differentiate the products in an increasingly crowded category. We established the brand strategy, design language, and packaging guidelines that would allow the internal Disney team to manage the creation of future packaging efforts with their contract manufacturers and design partners. |
case studies
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