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The brand renewal of a decades-strong icon leaves little room for fireworks or spectacle. Rather, success lies in the gentle transformation of a culture and way of doing business that has already stood the test of time and fleeting trends. For Wempe, the world-famous purveyor of exclusive jewelry and timepieces, 2005 would mark its 125th anniversary in business. In recognition of this milestone anniversary, Wempe chose Factor Design as their partner to renew its brand and communication strategy. Working along side the Wempe leadership team and creative visionary Kim Eva-Wempe, we helped define the brand voice and Wempe design language while creating new retail environments, websites, printed advertising, direct marketing, and packaging. www.wempe.de |
case studies
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awards: 2004 Corporate Design Award |
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